zagg.money

About zagg.money

A better way
to spend

Credit cards, UPI, cashback, and rewards, brought together to make everyday spending simpler, smarter, and more rewarding.

Credit cards
UPI
Cashback
Rewards

What we do

Finance that fits real life

We’re building financial products around the way people actually spend today, helping users pay with ease, access credit, and get more value from eligible transactions.

We also believe financial products shouldn’t be confusing. That’s why we focus on simple, easy-to-use experiences that help people make better financial decisions every day.

Our mission

Make credit simple, rewarding, and accessible for every Indian.

Millions of people use UPI and credit cards every day, but many still don’t get the full value their spending can offer. We want to change that by helping users make smarter payment choices, earn better rewards, and build healthier financial habits.

At zagg.money, we believe good financial products should save people both time and money, without creating more complexity.

Why zagg.money?

Your payments should do more than just move money.

The way we pay has changed. UPI has made payments instant and effortless, while credit gives people greater flexibility in how they spend.

zagg.money brings these experiences together with meaningful rewards, giving users more ways to pay and more value from eligible spending.

Pay smarter. Use credit better. Get rewarded.

Who’s behind it

One app. A trusted ecosystem.

Behind the app, there’s a full ecosystem at work. Here’s who’s in it.

Parent company

Zaggle

zagg.money is a brand owned and operated by Rivpe Technology Private Limited, a wholly owned subsidiary of Zaggle. Zaggle is a listed fintech company with years of experience in spend management and rewards for businesses and consumers across India.

Zaggle

Banking partners

Credit you can trust

Our co-branded credit cards are offered in partnership with Punjab National Bank, AU Small Finance Bank, and YES BANK. Together with our banking partners, we bring credit and rewards into a simpler digital experience, delivering secure, reliable, and rewarding financial tools built for your everyday needs.

Punjab National Bank AU Small Finance Bank YES BANK

TPAP partners

Secure UPI infrastructure

Juspay serves as our technology service provider (TSP), helping enable seamless and secure payment processing, while RBL Bank is our payment service provider (PSP), supporting UPI transactions through the banking network.

RBL Bank Juspay

Card network partners

Built for wide acceptance

Our cards run on the twin principles of convenience and coverage. RuPay enables eligible credit card payments through UPI, making everyday payments more convenient, while Visa provides broader acceptance beyond UPI.

RuPay Visa

UPI Settlement & ecosystem platform

Powered by India’s UPI ecosystem

UPI payments on zagg.money are processed through the NPCI-powered UPI ecosystem, helping deliver fast, secure, and reliable transactions.

UPI National Payments Corporation of India

Meet the leadership team

The people building zagg.money

Avinash Godkhindi, Co-Promoter, MD & CEO - Zaggle; Director - Rivpe Technology Pvt. Ltd.

Avinash Godkhindi

Co-Promoter, MD & CEO - ZaggleDirector - Rivpe Technology Pvt. Ltd.

Avinash is an international FinTech and payments leader with 20+ years of experience across 12 countries and 5 continents. He has held leadership roles across Digital Payments, FinTech, and Cash Management at institutions including Citibank, Barclays, and ING Bank.

He has been leading Zaggle as MD & CEO since 2012, guiding it to become one of India's few profitable FinTechs and successfully taking it public in September 2023. Prior to Zaggle, he launched and led the Citibank PremierMiles credit card in India.

View LinkedIn profile
Saurabh Puri, Chief Business Officer - Zaggle; Director - Rivpe Technology Pvt. Ltd.

Saurabh Puri

Chief Business Officer - ZaggleDirector - Rivpe Technology Pvt. Ltd.

Saurabh has spent over two decades building and growing credit card and lending businesses across leading financial institutions, including Kotak Mahindra Bank and GE Money.

At Zaggle, he leads the Credit Cards & Lending Products business, with a focus on creating innovative and rewarding financial solutions. He enjoys sharing practical insights on credit cards, rewards, lending, and the trends shaping the future of personal finance in India.

View LinkedIn profile
Pranjal Date, Business Head - Rivpe Technology Pvt. Ltd.; Product Head - Cards and Payments at Zaggle

Pranjal Date

Business Head - Rivpe Technology Pvt. Ltd.Product Head - Cards and Payments at Zaggle

Pranjal has spent nearly 20 years in the world of cards, payments, and digital banking, working with institutions such as Deutsche Bank, Kotak Mahindra Bank, and IDFC FIRST Bank.

At Zaggle, she leads Product & Portfolio for Cards & Payments, helping build financial products that make everyday transactions simpler and more rewarding. She is passionate about demystifying payments and fintech and helping people understand how the right financial tools can create more value in their daily lives.

View LinkedIn profile

Our principles

How we choose to build

01

Put users first

Every feature, reward, and experience is designed to make managing your UPI on credit card simpler and more rewarding.

02

Be transparent

No confusing terms or hidden surprises. We believe users should always know how things work.

03

Keep it secure

Your security and privacy are at the core of everything we build, so you can use zagg.money with confidence.

04

Make rewards simple

Rewards should be easy to earn and even easier to understand. We focus on making every eligible spend more valuable.

05

Keep improving

We continuously listen to feedback and improve our products to deliver a better experience every day.

Why you can trust us

Trust is built into the product

Financial products require trust. We take that responsibility seriously.

Security first

We use multiple layers of security to help safeguard your data and transactions.

Data encryption

Sensitive information is encrypted to help keep your personal and financial data secure.

Tokenization

Your actual card details are not shared during eligible tokenized transactions, helping reduce the risk of fraud.

Privacy matters

We handle your personal information responsibly in line with our privacy practices.

Review our privacy policy

Trusted standards

We work with trusted banking and network partners and follow applicable regulatory and industry standards.

Our commitment to financial education

Money is complicated enough. Understanding it shouldn’t be.

We believe better financial decisions start with better financial knowledge.

That’s why we regularly publish easy-to-understand guides, articles, and explainers on UPI, credit cards, rewards, digital payments, and personal finance.

Our goal isn’t just to build great financial products, it’s to help people understand how to use them confidently and responsibly.

Explore our blog

Building for what comes next

We’re building a better way to spend.

Payments are changing. Credit is evolving. And the way people expect to be rewarded is changing too. zagg.money is building for what comes next.

Ready to make every transaction count?

Get started

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